Lily Flast, Founder & Expert Bra Fitter
Lily founded Soutien to create a genuinely inclusive shopping experience for women who have experienced rejection or judgement in traditional retail environments, or felt like they had to settle for undergarments that weren’t a perfect fit.
Soutien was born out of Lily’s own struggles with body image in her youth and discovering the transformational power of finding a bra that provides the proper support while fitting other women in a swimwear and lingerie store.
Lily’s work has been featured by Cosmopolitan, NBC LX News, and the Modern Widow’s Empowerment Conference.
Testimonials
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"Ordered all the suggested bras by Lily for the dress for my son’s wedding. Lily’s suggestions were on point and I can’t wait to use her services in the future."
-Lori, Colorado
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"I usually have so much anxiety before I have any appointment where someone will see my body. You immediately put me at ease and made it fun."
-Lillith, Florida
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"The virtual fitting was pleasantly easy, thanks to Lily’s expertise and friendly, caring demeanor. I found several new styles that I loved."
-Mika, New Jersey
Contact us
Whether you’d like to schedule an appointment or just learn more about us, we’d love to connect! You can use this form to get in touch or send us a message with the information below.
lily@soutiennyc.com
New York, NY
Hours
Monday–Sunday
9am–6pm